Email marketing has evolved a lot over the last few decades. But in many ways, it’s become overcomplicated. Email marketing companies — like Mailchimp, ActiveCampaign, and Keap — have spent billions of dollars collectively to with the features race.
The result is that you can’t find anything simple.
ESPs aren’t just ESPs… they’re full-blown CRMs, complex email editors, complicated workflow builders, not to mention website builders, project managers, and sales funnel creators… This is great for big companies with the right resources and equally intricate structures capable of making use of those long feature lists.
But what about the rest of us?
Over my last two decades of experience in email marketing, I’ve found that the 80/20 rule applies… 80% of the results of email marketing come from just 20% of the tactics.
One tactic, actually. Sending emails.
It might sound silly, but I’ve found that the business that sends great emails to their list often and consistently… is the business that wins (regardless of all other automations and complex behavioral triggers). That’s why I believe the next iteration of email marketing is simple. Build your audience, engage with that audience, and get better at engaging with that audience over time.
Mailberry is my response to the unnecessary complexity that has become email marketing.
It’s a mobile-first ESP that uses AI to make crafting emails easy so that anyone can do it. And the AI we’ve built isn’t generic like ChatGPT or Jasper, it’s trained specifically to compose awesome email copy.
In fact, it’s the only of its kind.
Who Am I?
My name is Alec Beglarian and I have two decades of experience in the email space. In fact, in 2010 I launched an ESP and it was acquired in 2015. So I’ve been down this road before.
But I’m doing it again because I believe there’s a new opportunity — to make email marketing simple again.
My initial thought was what if it were just as easy to send an email to your audience as it is to post on social media? Flip out your phone, compose an email, and send it.
Then I stumbled upon OpenAI GPT and thought that AI might help me fulfill that vision for Mailberry. Because a few years ago, I sent a survey to my email list for Email Mastery and asked a simple question: what’s the main thing you struggle with in sending emails?
Clearly, a big pain point for email marketers is the copy itself. What do you say? What do you send?
What if AI was able to help solve that, I thought to myself. What if you had a mobile-first ESP to take away the complexity… and then you had an AI trained specifically in email copywriting to help you compose great emails with just the click of a button. That’s when I realized I was onto something special.
Above all, Mailberry is simple. And it’s built to help you do just one thing: send awesome emails in less time and with fewer headaches.
If you can tweet, then you can send great emails to your audience.
- Just input one of your tweets or social media posts (or any other content you’ve created for that matter) and let Mailberry do the rest.
- It will take your content and turn it into an email.
- Then just hit send.
Stop wrestling with clunky editors, worrying about open rates, and struggling with copy ideas. Keep it simple. Craft compelling emails ridiculously fast. And hit send.
Want to try it out for yourself?