Despite over a decade of improvements, most email service providers (ESPs) still make it hard to create and send a great email campaign.

We’ve spoken to founders, marketers, and small business owners, and we keep hearing the same thing. It takes too long, it’s too complex, and the result is often either frustration or a rushed, underperforming email.

Even the most popular email marketing platforms like Mailchimp, Klaviyo, ActiveCampaign, and HubSpot have refined their user interfaces over the years. But beneath the surface, the experience is still fragmented, slow, and full of friction.

At Mailberry, we’re building something completely different.

Picture this. You open your email platform and are greeted with smart email recommendations. Not a dashboard full of buttons and menus. Not a blank template.

You type something like:

“I want to send a summer promo to people who haven’t bought in 30 days.”

From there, your co-pilot takes over.

This is what we call AI-first, conversational email creation.

It feels like you’re working alongside a strategist, a copywriter, and a designer—all in one.

And it’s made possible by a powerful, dynamic engine we call your Email Brain.

Every Mailberry account sits on top of a custom-built “email brain” tailored specifically for your business. This is not a static content repository. It’s a living, constantly updated intelligence layer that learns your tone, your products, your past campaigns, your segments, and what’s worked before.

The email brain powers every part of campaign creation. It helps generate messaging ideas, selects audiences, and recommends send times—all based on your unique brand DNA and goals.

This content engine is what allows Mailberry to feel less like software and more like a creative partner who already understands your business.

The Real Friction Points in Traditional ESPs

1. Blank Page Paralysis: Content Ideation and Copywriting

Many users freeze at the subject line field or email body. Crafting engaging copy that resonates is tough.

Coming up with a great subject line or deciding how to phrase a promotion takes time and energy. Some platforms like Mailchimp have added tools to help, but it still feels like you’re on your own.

2. Design Fatigue: Email Formatting and Layout

Even with drag-and-drop editors, it’s hard to make an email look polished and on-brand.

Non-designers often feel out of their depth. Developers still complain about the headache of getting HTML emails to render correctly across clients. Design tweaks become a time sink. A small visual idea can take hours to get right.

3. Segmentation Stress: Targeting the Right Audience

Should this go to your whole list or just a segment? If you segment, how do you define it?

Many users feel unsure about targeting logic and worry about mistakes like sending a discount to recent buyers. The complexity leads to broad, one-size-fits-all sends or paralysis that delays the entire campaign.

4. Settings Overload: Too Many Steps

The number of configuration steps in most ESPs can be overwhelming.

Even a basic campaign can involve tracking setup, CRM syncing, A/B test configuration, UTM parameters, and more. If you’re not sure what a setting does, it’s easy to skip it or set it up incorrectly.

5. Workflow Delays: Time and Approval Cycles

According to industry reports, it can take over two weeks to build and send a single campaign.

That time gets eaten up by brainstorming, writing, approvals, design revisions, testing, and fixing technical bugs. Small teams often don’t have the time for that kind of process, which results in skipped campaigns or rushed sends.

6. Optimization Gets Ignored

A/B testing should be standard, but many users skip it because it feels like extra work.

Creating multiple variants, tracking results, and picking a winner adds more steps. Marketers default to “just get it out” instead of making informed improvements. Performance suffers as a result.

7. Clunky Interfaces Break Momentum

Some ESPs have confusing layouts or inconsistent flows.

Users might have to click away from the email editor just to change a subject line. Preview modes load slowly. It’s hard to stay in the zone when the software keeps getting in your way.

8. Lack of In-Context Guidance

Many users don’t know best practices for layout, copy, or deliverability.

Legacy platforms often provide static tips or links to help docs, but they don’t give real-time feedback as you build. That means mistakes go unnoticed until it’s too late.

What We’re Building Instead

Most ESPs were built in a different era. They expect you to be a full-time email marketer.

We built Mailberry for people who want results without wasting hours on setup, design, or second-guessing.

Here’s how it works:

  • You start with a prompt, not a template.
  • Our AI writes the copy based on your brand tone, product, and audience.
  • The layout is automatically styled to match your brand.
  • You describe who you want to send it to, and Mailberry handles the logic.
  • You get email campaign suggestions, ideal send times, and subject lines that match your goals.
  • You see real-time feedback while you build, so you can improve as you go.
  • And it all happens in a single, unified view, without needing to hop between screens.

All of this is powered by your Email Brain, giving Mailberry a deep, evolving understanding of your business and making every campaign faster, smarter, and more personalized.

The Future of Email is a Conversation

We believe email creation should feel like progress, not a project.

The future isn’t about more buttons or more dashboards. It’s about better outcomes through smarter tools.

At Mailberry, we’re making email marketing as easy and effective as having a trusted teammate by your side.

Let us do the heavy lifting. You just tell us what you need.