Mailberry makes it easier than ever to send awesome emails to your audience.

You can use our custom AI to craft emails for your product launch, or for flash sales, or to notify your list that a product is back in stock. And lots more!

But maybe you’re new to email marketing and you’re not sure what to send.

No worries!

Here are 5 types of emails we highly recommend sending with Mailberry — plus great prompts you can use to craft those emails!

1. Discounts and Promotions

Funny enough, research shows shopper’s oxytocin levels increase by 38% when they use a discount. Oxytocin is a chemical that’s partly responsible for feelings of bonding and love. So yes, periodically running promotions, discounts, and flash sales can build meaningful connections with your customers. 

Not to mention (source)… 

  • 93% of Shoppers Use a Coupon or Discount Code Throughout the Year. 
  • Seven Out of Ten People Reported Using an Emailed Discount in the Previous Week
  • 75% of Consumers Report Scouring Their Inboxes Just to Look for Relevant Discounts
  • Consumers Are Four to Five Times More Likely to Make a Purchase if You Offer Free Shipping

People love discounts — and so discounts increase conversions. If you’re not doing some sort of promo every quarter, you might want to reconsider.

The caveat, of course, is that you should also sell stuff to your list at full-price — get them too used to discounts and they won’t ever buy from you at full-price (which is not always a bad thing depending on your sales strategy). 

A good rule of thumb is not to run more than one big promotion more than once every other month. So you might run a week-long promo this month, but next month you’ll take a break. The month after you could run a few flash sales or something. The breaks in between the sales are just as important as the sales themselves. After all, promos and discounts are most valuable when they’re a bit scarce. 

Discounts and Promotions – Mailberry Prompts To Use

Try plugging in the following prompts for your discount and promotion emails! Feel free to add more details to get better output.

  • Flash Sales
    • Flash sale promotion for a [xx-hour] [xx%] discount of [product/service].
  • Holiday Sales
    • [Holiday] promotion. The discount I want you to promote is [xx%]-off [product/service] for [time-period].
  • Seasonal Discounts
    • Promotion for [season]. The discount I want you to promote is [xx%]-off [product/service] for [time period].
  • Gift With Purchase 
    • Promo for [product/service] where if they buy in the next [time-period], they also get [free gift]. 

2. Feedback Requests

Every business relies on its customers. And to be a successful entrepreneur or marketer, you need to understand your customers — what they like, what they don’t like, and how they think. 

That’s where sending emails asking for feedback comes in handy. 

Email marketing is your direct line to your customers. And you can use Mailberry to ask your customers or your audience for feedback on lots of different things. Every response will give you information you can use to make more sales and engage your audience.

Here, for example, is a list of questions you might consider asking your audience over email…

Preferred Features: What features of our product/service do you find most useful? What features do you find least useful?

Areas for Improvement: How could we improve our product/service to better meet your needs? Are there any features you would like us to add?

Competitive Analysis: Have you used any similar products/services from other companies? If so, how does our product/service compare?

Pricing: Do you believe our product/service offers good value for the price?

Likelihood of Recommendation: On a scale of 1-10, how likely are you to recommend our product/service to a friend or colleague?

Customer Loyalty: Do you see yourself continuing to use our product/service in the future?

Purchasing Behavior: Where do you typically buy our product/service?

Marketing Channels: What social media platforms do you frequently use? Where do you typically learn about new products/services?

Customer Support: Have you ever contacted our customer support? If so, were you satisfied with the service you received?

Unmet Needs: Is there something you need that our product/service doesn’t offer, or doesn’t offer effectively?

Brand Perception: What words would you use to describe our brand?

Of course, you don’t want to ask those questions all at once. That’s too much and very few people will respond. Instead, choose just one to three questions that are the most important for your business and ask people to “Reply” directly to your email with their answers. Alternatively, you could create a proper survey with a tool like Typeform and then link to that survey in your email. 

Bonus Tip: Incentivizing people to give you feedback can greatly increase the response rate. You can offer to enter people into a raffle if they complete your survey! Maybe the winner gets a $50 Amazon gift card. 

Feedback Requests – Mailberry Prompts To Use

Here are some prompts you can use to ask your customers for feedback!

  • Product Feedback
    • Ask my customers a single question to prompt them to reply with feedback on [product/service].
  • Survey
    • Ask my customers three questions that will give me valuable information about [product/service].
  • Target Market Insight
    • Ask my target market to reply and share their primary pain point.

3. Product Promotions

Sometimes, you will want to promote a specific product to your audience. Maybe because it just launched, or because it just came back-in-stock after a dry spell, or just because you need to get rid of some stock that’s been sitting too long. 

Whatever the case, promoting a specific product is easy with Mailberry. Just tell Mailberry about the product you want to promote, its most compelling features, and how it’ll help your audience. 

Here are some ideas for ways you can promote a specific product…

Limited Time Discount: Send an email blast offering a limited time discount on the specific product. The urgency created by the time limit encourages customers to act fast to secure the deal. Make the offer exclusively for email subscribers to make them feel special and more engaged.

Bundled Package: Bundle the specific product with other related items and offer the package at a discounted price. For instance, if you’re a clothing store trying to sell off a particular line of jeans, you could bundle them with a shirt and shoes for a complete outfit at a discounted price.

Exclusive Early Access: Offer your email subscribers exclusive early access to a product before it goes on sale to the general public. This gives them a sense of exclusivity and can encourage immediate purchases.

Product Promotions – Mailberry Prompts To Use

Here are some prompts you can use to craft emails in Mailberry for your product promotions. 

  • Product Launch
    • Product launch for [product/service]
  • Back-in-Stock
    • Back-in-stock notification for [product/service]
  • Exclusive Early Access
    • Pomo for exclusive access for a [xx%]-off sale on [product/service] to our email subscribers before we take the sale public in [xx] hours. 

4. Value-Based Emails

Value-based emails are all about providing genuine value to your customers. They don’t push a sale or promote a product explicitly, rather, they aim to educate, entertain, or inspire your audience, thereby fostering loyalty and keeping your brand top-of-mind. This, in turn, can indirectly lead to increased sales over time.

With Mailberry, it’s easy to create value-based emails that resonate with your subscribers. Here are a few types of value-based emails you can consider.

Educational Content: This can be a how-to guide, a tutorial, tips and tricks, or insightful industry news. The goal is to provide information that’s helpful and relevant to your audience. If you’re a fitness brand, for example, you could share workout tips, nutritional advice, or updates about fitness research.

Inspiring Stories: Share success stories of customers who have benefited from your product or service, or tell stories about how your company is making a difference. This not only provides value but also builds trust and shows your brand in a positive light.

Entertainment: Don’t be afraid to have a little fun with your emails. A humorous comic strip, a captivating video, or an engaging quiz can provide a delightful break for your subscribers and keep them looking forward to your emails.
Exclusive Content: Give your email subscribers access to exclusive content that they can’t get elsewhere. This could be an early look at a new blog post, access to an exclusive webinar, or a first look at a new product or feature.

Value-Based Email – Mailberry Prompts To Use

Here are some value-based prompts you can use in Mailberry!

  • Tips & Tricks
    • Give my subscribers some tips and tricks for [topic].
  • Storytelling
    • Tell my subscribers a story that teaches an important lesson about [topic].

5. Welcome Email

A welcome email is the first friendly exchange between your business and a new subscriber. It sets the tone for future communications and encourages new members to engage with your content and your business. Using Mailberry, crafting a compelling and warm welcome email can be a breeze.

A successful welcome email typically includes a personal greeting, an introduction or overview of what the subscriber can expect, a thank you for subscribing, and a call to action. Here’s a basic structure you can start with:

Personal Greeting: Start with a simple, personalized “Hello [Name]”. Personalization has been shown to improve engagement rates, and it helps start the relationship on a positive note.

Thank You Note: Thank your subscribers for joining your community. Show appreciation for their interest and support.

Introduce Your Brand: Briefly explain what your business is about, what you stand for, and what the new member can expect from your emails. This will help to set the tone and clarify what kind of content they will be receiving.

Exclusive Offer or Gift: To make new subscribers feel special, consider offering an exclusive discount or a small gift. This can be a coupon code, a downloadable resource, or any other small token of appreciation.
Call to Action: Encourage the subscriber to take the next step. This might be following your social media accounts, checking out your online store, or visiting your store in-person.

Welcome Email – Mailberry Prompts To Use

Here’s the prompt you can use to craft an awesome welcome email using Mailberry. 

  • Welcome Email
    • Welcome email for my new subscribers

Final Thoughts

From welcome emails that create a stellar first impression, to value-based emails that educate and entertain your subscribers, the opportunities to engage your customers through email marketing are truly boundless. With tools like Mailberry, you can simplify the process, tailor your content to suit your audience’s preferences, and track your performance to continually refine your strategies.

Remember, the goal isn’t to overwhelm your subscribers with constant sales pitches. Instead, aim for a healthy balance of promotional, informational, and value-based content. By focusing on building relationships and delivering real value, you’ll foster customer loyalty, increase engagement, and ultimately, drive better business results.

So, whether you’re planning a promotional campaign, gathering customer feedback, introducing a new product, or just sharing 

a bit of industry knowledge, remember to keep your customer at the core of every email. Because a delighted, engaged customer is the most powerful asset any business can have.

Ready to revolutionize your email marketing with Mailberry? Dive in and start creating meaningful connections with your audience today.